Creative Designer.
Specializing in social creative, motion, and performance-driven design.
Tempur-Pedic
Role: Art Direction, Design, Motion
Industry: Sleep & Wellness Retail / E-commerce
META Paid Social ⬆️
Paid Social, Digital Media, Organic Social Media, In-Store Partnership Activations
Scope: Led art direction across promotional sales, product launches, and evergreen campaigns, spanning static and motion creative. Maintained strong hero focus on the mattress while integrating clear visual callouts to communicate key benefits such as cooling and pressure relief, informed by performance insights from prior campaigns.
Social Media
Organic Social Media for Instagram & Facebook. Content from June 2024 — Present. Click here to see the full feed.
Landing Pages
Tempur-Pedic x National Sleep Foundation Collaboration
Website Landing Page Designs - Evergreen. Launch, Promo
Build Your Dream Sleep Systems Campaign
Branded Video & UGC
Scope: Led art direction for promotional, evergreen, and organic social video, developing concepts that balanced key messaging with engaging creative hooks. Collaborated with creators, provided creative feedback, and captured in-store b-roll.